Account & contact details: name, mobile number, email address, password (stored in hashed form), and profile preferences you provide when registering or updating your account.

Delivery & order information: shipping addresses, landmark notes, order history, product selections, cut preferences, subscription schedules, payment confirmation status, and communication related to delivery or support.

Location & device data: approximate location or map-pin data you choose to share for address selection (including via map/search providers such as LocationIQ), IP address, browser type, device identifiers, and cookies or similar technologies used to keep you signed in and improve the shopping experience.

Payment-related data: we do not store full card or UPI credentials on our servers. Payments are processed by third-party payment partners; we receive limited confirmation details such as transaction reference, amount, method type, and status.

To process orders, arrange chilled packing and doorstep delivery, manage subscriptions, and send order status updates.

To create and secure your account, authenticate sessions, prevent fraud or abuse, and provide customer support.

To personalise product recommendations, save addresses and cart state, and improve website performance and reliability.

To send transactional messages (order, payment, delivery). Marketing emails or offers are sent only where permitted and you can unsubscribe at any time.

To comply with applicable Indian laws, resolve disputes, and enforce our Terms & Conditions.

We do not sell your personal information.

We may share necessary details with delivery partners, payment processors, map/location providers, SMS/email service providers, and IT hosting vendors solely to operate FishMe services.

We may disclose information when required by law, regulation, legal process, or to protect the rights, safety, and property of FishMe, our customers, or the public.

We use cookies and local storage to remember your login session, cart token, preferences, and basic analytics. You can control cookies through your browser settings; disabling some cookies may affect checkout or account features.

For more detail on cookies, see our Cookies Policy.

We retain account, order, and support records for as long as needed to fulfil orders, meet legal, tax, and accounting requirements, and resolve disputes.

We apply reasonable technical and organisational safeguards to protect personal data. No method of transmission or storage is completely secure; please keep your account credentials confidential.

You may access or update profile and address details from your FishMe account, or request correction/deletion by contacting us at hello@fishme.in.

You may opt out of promotional communications. Transactional notices about existing orders will still be sent as needed.

Where applicable under Indian data protection law, you may request information about processing of your personal data, subject to identity verification and legal exceptions.